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In today's digital age, marketing software has become an essential tool for businesses looking to effectively reach and engage their target audience. From automation to analytics, these platforms offer a wide range of features that can help businesses streamline their marketing efforts and drive growth.

One of the key benefits of marketing software is its ability to automate repetitive tasks, such as email campaigns, social media posting, and lead nurturing. By setting up automated workflows, businesses can save time and resources while ensuring that their marketing efforts are consistent and timely.

Marketing software also provides valuable insights through data analytics. By tracking key metrics such as website traffic, conversion rates, and customer demographics, businesses can gain a better understanding of their audience and tailor their marketing strategies accordingly. This data-driven approach can lead to more targeted campaigns and higher ROI.

Furthermore, marketing software enables businesses to personalise their marketing efforts at scale. By segmenting their audience based on factors such as interests, behaviour, and demographics, businesses can deliver more relevant and timely content to their customers, ultimately improving engagement and conversion rates.

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Another advantage of marketing software is its ability to integrate with other tools and platforms, such as CRM systems and social media channels. This connectivity allows businesses to create a seamless marketing ecosystem, where data flows freely between different systems, enabling a more holistic view of the customer journey.

Overall, marketing software has revolutionised the way businesses approach marketing, providing them with the tools and insights needed to drive growth and stay ahead of the competition. By leveraging the power of automation, analytics, and personalisation, businesses can create more effective marketing campaigns that resonate with their target audience and ultimately lead to increased sales and revenue.


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歐洲領袖預計17日舉行巴黎會議之前,英國首相施凱爾(Keir Starmer)15日表示,歐洲「必須在北大西洋公約組織(NATO)中扮演更大的角色」,並與美國合作「確保烏克蘭的未來」。

Britain's Prime Minister Keir Starmer leaves 10 Downing Street to attend the weekly Prime Ministers' Questions session in parliament in London, Wednesday, Feb. 12, 2025. (AP Photo/Frank Augstein)
英國首相施凱爾(Keir Starmer)15日表示,歐洲「必須在北大西洋公約組織(NATO)中扮演更大的角色」,並與美國合作「確保烏克蘭的未來」。(美聯社)

法新社報導,不過,法國方面尚未確認這次會議是否召開。一名知情英國官員告訴法新社說,若會議確定舉行,施凱爾將會出席。

施凱爾在聲明中表示:「對於我們的國家安全來說,這是一個難得機會,我們必須面對當今世界的現實,以及來自俄羅斯的威脅。」他說:「當我們與美國合作以確保烏克蘭的未來,並面對來自俄羅斯的威脅時,顯然地,歐洲必須在北約中扮演更大的角色。」

施凱爾又說,英國將致力確保美國與歐洲團結一致。預計施凱爾很快會往華府訪問川普。他說:「我們不能允許聯盟中有任何分歧,造成我們對外部敵人分心。」

目前歐洲領袖們正努力設法談判,以結束俄羅斯在烏克蘭的戰爭。

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